10 Ways to Use Your Branding Photos Across Your Website and Social Media
So, you’ve had your branding shoot. You’ve got a folder full of gorgeous, professional images that actually feel like you. Now you’re wondering... what do I actually do with all of these?
Good question. The truth is, branding photos are one of the most useful tools you can have as a business owner — but only if you use them properly. Too many people let their photos sit on their hard drive, untouched, because they’re not sure where to start.
This post will walk you through 10 simple, practical ways to use your branding photos across your website and social media — so you can show up consistently, look polished (without trying too hard) and get the most out of your shoot.
10 Ways to Use Your Branding Photos Across Social Media and Your Website.
On Your Website
1. Homepage banner or header
Your homepage is usually the first place people land. That big banner space at the top? Perfect for a standout image. Use a photo that feels natural but confident — something that gives people a quick idea of who you are and what you’re about.
2. About page
People love to see the face behind a business. Your About page is a great place to share a mix of portraits and more relaxed shots — maybe you working at your desk, making coffee, or chatting with a client. Basically, images that feel real.
3. Services or sales pages
These pages can feel a bit “salesy” on their own, so adding photos helps bring them to life. If you offer something hands-on or creative, show that in action. If you work with clients, include images that reflect your process or space.
4. Blog post images
Whether you blog regularly or not, having a few strong photos to use as headers or thumbnails makes a big difference. It keeps things looking tidy and consistent — especially when you share posts on social media.
5. Contact or booking page
A simple portrait here goes a long way. It makes your contact page feel a bit warmer and more personal, which can help people feel more at ease before reaching out.
On Social Media
6. Instagram grid
Branding photos are ideal for breaking up your feed and keeping things looking cohesive. Post a mix of close-ups, wide shots, and detail images. You don’t need to post them all at once — scatter them in naturally between your day-to-day content.
7. Stories & highlights
Use your photos as background templates for Instagram Stories, or create neat highlight covers that match your branding. It’s a subtle way to keep things feeling pulled-together without much effort.
8. LinkedIn profile and banner
A sharp, clear headshot here is a must — but don’t forget the banner space behind it. A wide shot from your session can add personality and make your profile feel more complete.
9. Pinterest
If you blog or share content regularly, Pinterest is a brilliant place to reuse your branding photos. Create pin graphics or use them as part of quote posts, guides, or checklists. Bonus: branded pins tend to stand out more in a busy feed.
10. Email newsletters
Add a friendly photo in your welcome email or newsletter header. It makes things feel more personal and reminds your audience that there’s a real human behind the emails.
Final Thoughts
Branding photos aren’t just for your homepage or a one-off Instagram post. They’re there to help you show up confidently and consistently — across everything you put out into the world.
Already had your shoot? Hopefully now you’ve got some fresh ideas for putting those images to good use. Still thinking about booking one? Get in touch — I’d love to chat about how we can create a set of brand photos that actually feel like you.
→ Ready to refresh your brand visuals? Let’s chat!
